Bachelor of Business (Marketing)

CRICOS Course Code: 072491B

Course Overview

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.

In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.

Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.

Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.

The estimated annual enrolment into the Bachelor of Business (Marketing) is 100 students.

Qualification

On successful completion of the course, students are awarded the Bachelor of Business (Marketing). The course meets the Australian Qualifications Framework specifications for a Level 7 bachelor degree.

Advanced Standing

Students may be able to shorten the length of the course through qualifications obtained from other formal studies or work experience. AQF Qualifications and Statements of Attainment issued by other education providers are recognised by Cambridge International College. Students who wish to apply for Advanced Standing should contact the College for information on eligibility.

Professional & Community Engagement

Business professionals will be invited as guest speakers to speak at various lectures. Guest speakers add value in the practical aspect of the course work which is particularly important. These speakers will also assist students understand future management responsibilities.

Industry Relevant Material

The applied components of the course incorporate material that is specifically relevant for the business management industry. In the laboratories, students gain experience with business planning, analysis and statistical packages; they also gain experience with other computer packages such as MS Excel. The course will emphasise a creative and innovative approach to Business education as the key to competitiveness in a dynamic and global economy.

Lifelong Learning

Students gain key skills and significant experience in collaborative learning, and gain theoretical knowledge in the underpinnings of business. They also gain key skills in research, using both online and library materials. All of these factors will help graduates of the Bachelor of Business (Marketing) to be lifelong learners.

Mode of Delivery

The course is offered on a full-time basis. Delivery of the course is on-campus. Units are delivered in a lecture and tutorial format.

Course Structure

The Bachelor of Business (Marketing) is a three-year course, delivered over twelve six-week terms (the equivalent of six semesters) on a full-time basis. There are five intakes per year, in January, March, May, August and October.

To meet the requirements for graduation, all students must successfully complete 24 units.

First YearSecond YearThird YearElectives

Six core units:

BBMM101 Introduction to Management

This unit is designed to enhance skills of students in the following areas: planning, organising, leading and controlling across an organisation as well as introducing students to various management models and frameworks. The Unit will assist students in determining the effectiveness of management models and how these relate to the overall effectiveness of the organisation.

BBMK201 Marketing Principles

This unit is designed to enhance skills of students in the following areas: an understanding of the basic principles and practices of marketing, particularly in an Australian context. The key objective of the Unit is to develop students’ recognition and understanding of marketing theories, marketing planning and strategy, market research, consumer behaviour, segmentation, targeting and positioning, and decisions relating to product, price, place and promotion, and the expanded marketing mix. Students will learn to identify marketing processes and techniques and to apply these to analyse problems.

BBAC101 Accounting Principles OR BBAC100 Finance Fundamentals

Accounting Principles has been designed to provide students with an introduction to accounting, finance and business structures of different accounting entities. In particular, this unit will cover measuring and reporting financial position and performance, analysing and interpreting financial reports, cash management, and control.

Finance Fundamentals….

BBAC201 Business Statistics

This unit is designed to enhance skills of students in the following areas: an understanding of a range of statistical techniques commonly used in business decision making. Students learn techniques for collecting, organising, summarising, presenting, interpreting and examining statistical data. The Unit introduces students to basic statistical theories, tools, and techniques.

BBAC202 Economic Principles

This unit is designed to enhance skills of students in the following areas: an understanding of the fundamental principles of economics and their application within micro and macroeconomic frameworks. The first part of the unit deals with microeconomic principles and practices. They include demand and supply, price and income elasticity, market structure and financial systems. The relationship between market types and consumers is addressed in the context of the scarcity problem. The second part of the unit deals with macroeconomic principles and practices. It looks at the range of economic variables that contribute to different parts of the whole economic system and demonstrates how these variables follow predictable patterns of behaviour. The unit also explores the fundamental relationship between government micro and macroeconomic policy and the impact of government interventions. A key objective of this unit is for students to be able to apply the economic ideas concepts in the analysis of economic problems so as to make informed business and management decisions.

BBAL201 Business Law

This unit is designed to enhance skills of students in the following areas: an understanding of business law, the Australian legal system, the law of torts, contract law, and the law of agency. It outlines different business structures, the legal environment in which businesses operate, and outlines the key features of legal risk and legal essentials for a business. After completion of this unit, students will gain fundamental skills required in reviewing contracts and reducing business liability.

Five core units:

BBMK302 Market Research

This unit is designed to enhance skills of students in the following areas: an understanding of the research design process and objectives and the various methods of collecting primary and secondary data. The tools and techniques of data analysis are studied with a focus on qualitative and quantitative methods of market research. Students apply their skills and understanding by preparing a market research proposal, analysing preliminary data and presenting research recommendations to a client. Market research involves gathering information about consumers and the market with the aim of identifying potential marketing opportunities for an organisation. This research data is then analysed and used to formulate a strategy to market a product or service.

The prerequisite for this unit is BBMK201.

BBMK402 Consumer Behaviour

This unit is designed to enhance skills of students in the following areas: an understanding of the psychology of the individual consumer including perception, motivation, learning, personality and values that underpin decision making. Situational and external factors including groups, social media, lifestyles, social class and cultural influences are discussed with reference to how they affect buyer behaviour. For marketers to satisfy consumer needs, it is important to understand buyer behaviour. Marketing professionals need to understand complex consumer behaviours in order to develop a successful marketing strategy. This unit also examines how consumers perceive brands. Brands differentiate products and, as a tangible and intangible asset, can themselves form a key competitive advantage for a company. Topics include strategies for building brand resonance, capturing consumer brand associations and cross-cultural challenges.

The prerequisite’s for this unit are 2 units under the 100 or 200 coded units.

BBMK303 Digital Marketing and Social Media

The prerequisite’s for this unit are 2 units under the 100 or 200 code electives.

BBMK401 Integrated Marketing Communications

The prerequisite’s for this unit is BBMK201.

BBMM305 Business, Society & Ethics

The prerequisite’s for this unit are 4 units under the 100 or 200 code electives.

Five core units:

BBMK501 Market Planning & Strategy

This unit is designed to enhance skills of students in the following areas: an understanding of a framework for developing, implementing effective marketing strategies, and making marketing decisions by drawing on a number of essential marketing tools and techniques. Marketing is increasingly viewed as an organisational-wide process which involves various business functions. The strategic marketing management process serves as the skeleton for the unit, and will be presented and discussed in detail throughout the course.

The prerequisite for this unit is BBMK201.

BBMK605 Advertising

The prerequisite’s for this unit are 2 units under the 300 or 400 code electives.

BBMK504 Brand Management

The prerequisite’s for this unit are 4 units under the 300 or 400 code electives.

BBMK502 International Marketing

This unit is designed to enhance skills of students in the following areas: an understanding of the knowledge and skills necessary to develop relevant marketing strategies to compete successfully in the vibrant business world. The unit integrates previous studies in the Marketing course and focuses on key issues such as strategic market analysis, the tools for analysis, maintaining competitiveness in various industry/market conditions and crafting corresponding corporate strategies.

The prerequisite for this unit is BBMK201.

BBMK601 Services Marketing

This unit is designed to enhance skills of students in the following areas: an understanding of marketing and management an understanding of both theoretical and practical approaches to services marketing and how it differs from product marketing. It builds upon marketing management concepts and theories and adapts them to the services sector. The unit examines specific marketing mix strategies for the marketing of services. Another focus of the unit is relationship management – both within an organisation and between service personnel and customers – which seeks to ensure service quality, customer satisfaction and loyalty. Students develop skills and apply their knowledge of theories by working to develop a services marketing strategy in relation to a prescribed case study.

The prerequisite for this unit is BBMK201.

BBAC100 Finance Fundamentals

This unit will focus on the foundations of financial management. In this unit you will learn key concepts, tools, practices that guide the financial decisions of individuals and businesses. Students will be introduced to topics which include: role of finance, Australian financial system and markets, basic financial mathematical calculations, concept of risk and return and financial instruments. In the unit students will apply fundamental financial management concepts and calculations and how they relate to real-world finance.

BBAC101 Accounting Principles

This unit has been designed to provide students with an introduction to accounting, finance and business structures of different accounting entities. In particular, this unit will cover measuring and reporting financial position and performance, analysing and interpreting financial reports, cash management, and control.

BBAC301 Financial Accounting Practice

This unit has been designed to provide students with an understanding of accounting regulation and conceptual framework for financial reporting. In particular, the unit will cover the application of accounting standard to receivables, inventory, non-current assets and liabilities.  The unit also includes preparing and analysing the statement of cash flows and analysing and interpreting financial statements. After completion of this unit, the students will have a clear understanding of the application of accounting standards and will be able to analyse accounting information.

The prerequisite for this unit is BBAC101.

BBAC302 Information Technology for Accountants

This unit provides an examination of the concepts, processes and issues relevant to accounting information systems (AIS) including internal controls, design and development of computerised accounting systems including general ledger and reporting cycle, revenue cycle, expenditure cycle, HR/payroll cycle and production cycle. The unit also refers to computer fraud and crime and the auditing of the AIS. Practical application of these concepts is enhanced by the introduction and application of computerised accounting software (MYOB), recognising other packages such as Quicken, Sage, Microsoft Dynamics.

The prerequisite for this unit is BBAC101.

BBAC401 Corporate Accounting

This unit examines the accounting and reporting requirements of the Corporations Act, and the relevant Australian accounting & financing standards used in a company’s operations. It also explains the application of accounting principles, standards and legislation in practical situations.

The prerequisite for this unit is BBAC301.

BBAC501 Management Accounting

This unit is designed to enhance skills of students in the following areas: an understanding of the role of management accounting and demonstrates the required knowledge needed for planning a project and applying cost concepts in a manufacturing, retail, or service environment. The Unit will support students to construct responsibility accounting, profit and cost centres as they relate to management accountability. The Unit will also develop the student’s capacity in preparation of budgets and variance analysis.

The prerequisite for this unit is BBAC301.

BBAC502 Financial Accounting Theory

This unit has been designed to provide students with the balanced discussion of different theories of financial accounting. In particular, this course will cover the discussion of financial accounting theories and research, accounting standards, models and conceptual framework, alternative asset-valuation and income determination models, accounting for revenues and expenses, accounting for tax, and ethics and industry-specific accounting issues.

The prerequisite for this unit is BBAC301.

BBAC601 Auditing & Assurance

The unit will introduce students to the auditing profession, focusing particularly on the role and practice of the external auditor in the evaluation of the reliability of financial information. Students will gain an understanding of the nature and purpose of the audit function, the professional ethical requirements and the legal framework within which the auditor operates. Professional auditing standards and the auditor’s practices are also introduced to students through the sequential steps of the audit process. This includes the introduction of the audit process, the essential components of the audit process, risk assessment procedures, and the auditing strategies and methods that the auditor employs to evaluate an organisation’s internal control and to collect sufficient and appropriate evidence in order to issue an appropriate audit opinion on the truth and fairness of financial reports.

The prerequisites for this unit are BBAC101, BBAC301 and BBMM305.

BBAC602 Business & Corporate Finance

This unit has been designed to provide students with knowledge of the concepts, tools and techniques needed to make sound financial decisions related to the sourcing and cost of various options that are available to a corporation, enabling those charged with responsibility to make sound financial decisions.

The prerequisite for this unit is BBAC301

BBAL401 Company Law

This unit introduces students to a broad range of common law and statute law related to business organisations. In particular, it provides students with solid foundation knowledge of Corporations Act 2001 (Cth) which is vital to understanding how companies operate in Australia. This unit assists students to develop a continuing interest in the law as a follow-up from BBAL201 (Business Law). Students who complete this unit will be equipped with good analytical skills to solve complex corporate law problems. It is strongly recommended that students engage actively in discussion and the various activities during the lectures and tutorials.

This unit is designed to introduce students to the fundamentals of Australian corporate law and enhance their understanding of how corporate law influences practices and policies of business organisations.

The prerequisite for this unit is BBAL201.

BBAL501 Taxation Law

This unit has been designed to provide students with the introduction to taxation law, the Australian taxation system, the taxation formula, residence and source issues, income including fringe benefits tax and capital gains tax, deductions and offsets, timing issues, investment and business entity tax, tax avoidance issues, the tax administration system, and the goods and services tax. After completion of this subject, students will gain fundamental skills required in understanding and applying key areas of tax law.

The prerequisites for this unit are BBAL201 and BBAC301.

BBMM104 Business Communications

This unit is designed to enhance and extend existing skills of students in the following areas: extracting key information from business publications, electronic media and academic texts; summarising, paraphrasing, and synthesising information from a variety of sources; identifying and interpreting data; writing in an accepted business and academic style; citing sources appropriately and compiling a reference list; engaging in business and academic discussion; and preparing and delivering presentations. Students will be required to apply basic academic English and appropriate business language skills to authentic tasks relevant to an Australian business environment. The unit is designed to develop an awareness of the value and importance of academic and business skills for academic study, lifelong learning and employment.

A key objective of this unit is to introduce students to basic business research and language skills required for academic study and employment in the Australian context.

BBMM301 Management & Organisational Behaviour

This unit is the study of people in organisations at the individual, group and organisational level. A significant development in the current workplace is the demand for managers with high levels of interpersonal skills, who are seen to be a strategic resource to be sought after and retained. Therefore, the management focus and the organisational behaviour focus in the unit integrate to create an overall understanding of the interaction between management and employees and the behavioural issues that arise.

The unit draws on models and theories of human behaviour from a diverse range of disciplines including psychology, social psychology and economics. The theories underpinning the study of motivation, perception, personality and decision making are presented, as are the management constructs of leadership, groups and teams, organisational structure, culture and change.

Students have the opportunity to work in groups to analyse and apply theories to a case study where issues are identified and solutions recommended.

The prerequisite for this unit is BBMM101.

BBMM302 Human Resource Management Principles

This unit focuses on contemporary human resource management (HRM) principles and processes used within organisations in Australia. HRM theories and frameworks are identified and their role in supporting strategic business operations, goals and objectives is explored.

The unit examines recruiting employees and using testing and interviewing in the selection process. Students will apply their understanding of performance appraisals, training and development needs, for a company.

Employment laws, acts, regulations, contracts and agreements are examined and students are expected to engage in exploration to ensure their knowledge of these and other relevant HRM issues is current.

The prerequisite for this unit is BBMM101.

BBMM303 Organisational Structure & Design

This unit introduces students to some of the different designs and structures that are used by various organisations. The unit will focus on the impact that design and structure have on improving organisational performance. Students will be provided with a basis for understanding organisational events, analysing problems, and responding with well-informed solutions. The unit examines the impact that ‘macro’ aspects of organisations have on the ‘micro’ aspects such as employee attitudes and performance.

The prerequisite for this unit is BBMM101.

BBMM503 Leadership Development

Managers face continuous challenges to deal with uncertainty and competition, in the quickly changing globalised environment. This unit introduces students to self and group leadership theories and practices in order to provide an understanding of the competencies underpinning effective leadership behaviour. Students will explore the components of leadership such as traits, skills, capabilities and leadership styles in order to learn what is required of leaders and to develop their own leadership potential. Students will be required to actively seek out opportunities to be proactive and implement the theories and concepts discussed throughout the unit.

The prerequisite for this unit is BBMM101.

BBMM506 Strategic Management

This unit introduces the key theories, concepts, tools, and principles of business strategic management. It is concerned with the managerial decisions and actions that affect the performance and survival of business enterprises. The unit is focused on the development of strategic competitiveness using the information tools, analyses, organisational processes, skills and business judgments managers must use to understand and devise strategies to position their businesses and maximise long-term profits in the face of uncertainty and competition.

The prerequisites for this unit are BBMM101 & BBMK201.

BBMM507 International Business Management

In an increasingly shrinking world the significance of International Business is more prevalent than ever. There is not one business or industry that is not touched by the global marketplace or global economy. This unit examines the emergence of the global economy and how businesses can harness the potential to ensure success, underlines the need for businesses to keep up to date with global affairs and constantly changing formal and informal global systems.

The prerequisite for this unit is BBMM101.

BBMM602 Corporate Sustainability Management

Corporate (environmental) sustainability management for sustainable human development is emerging as a core knowledge area for governments as well as business leaders. There is growing recognition of the importance of factors such as the management of energy resources, climate change, materials we use in our daily activities, environmental protection, conservation of biodiversity, social responsibility, and the sustainable use of scarce resources in determining sustainability of businesses and existence of human race.

This unit introduces students to concepts of sustainable human development, environmental impact assessment processes, decision-making by government, business, and individuals, and a commitment to sustainable human development and long-term socio-environmental stakeholder value. The sustainable management of resources, whether in the sphere of government, individual, or community activity, is one of the most critical issues of the future. The unit focuses on the role of individuals, and business managers in the creation of sustainable human development for next generations.

The prerequisites for this unit are BBMM101 & BBMM305.

BBMM603 Organisational Change & Development

This unit aims to provide students with an understanding of the principles, theories, models, techniques and instruments involved in analysing organisational problems related to change.

Students will gain the knowledge and skills to plan, implement, evaluate, and create organisational change and development. The unit will introduce students to some of the interventions used by change agents at the individual, group, and organisational process level.

The prerequisite for this unit is BBMM101.

BBMM605 Entrepreneurship

This unit uses business-planning models as the basis on which to launch discussions of the theories around creativity, innovation and entrepreneurship. Students will investigate tools and techniques associated with creativity and innovation in order to gain greater understanding of what it takes to become more creative and innovative in the own lives and workplaces, and how to develop a business plan for an entrepreneurial venture.

The prerequisite for this unit is BBMM101.

Electives

First year – two elective units comprising:

  • two x 100 or 200 coded electives, and
  • two x 100, 200, 300 coded electives.

Second year – three elective units comprising:

  • two x 100, 200, 300 or 400 coded electives, and
  • one x 300 or 400 coded elective.

Third year – three elective units comprising of:

  • three x 500 or 600 coded electives.

Assessment

The types of assessment permitted at CIC may include the following:

  • Closed or open-book examinations
  • Written essays, case studies or business reports/proposals or projects
  • Oral presentations or oral examinations
  • Multiple choice or true/false tests, quizzes or examinations
  • Peer assessment & group based work
  • Industry based assessments.

Other types of assessment may be allowed at CIC following approval by the Dean.

Please refer to our Assessment Policy for further information.

Career Opportunities

Upon successful completion of the Bachelor of Business (Marketing) students will have gained the skills and knowledge to work in a marketing and/or business orientated role within internationally or domestically focused organisations.

Opportunities for Further Study

Students who successfully complete the Bachelor of Business (Marketing) can apply to study a number of postgraduate qualifications in Australia and abroad.

Graduate Attributes

Discipline Knowledge and Skills
Workplace Skills and Values
Communication Proficiency
Information Literacy and Analysis and Problem-solving Skills

Please refer to Fees, charges and refunds

Key Facts

Qualification

Bachelor of Business (Marketing)

CRICOS Code

072491B

CRICOS Course Duration

156 Weeks

Entry Requirements

Click here for Admission Requirements

Academic – completion of year 12 or equivalent (minimum ATAR of 50 or equivalent)

English – IELTS (Academic 6.0 or equivalent)

Admissions Information Set

2019 Orientation & Timetabling Dates

7* to 11 January

18* to 22 March

27* May to 31 May

12* to 16 August

21* to 25 October

*Orientation Day.

2019 Term/Class Start Dates

14 January

25 March

3 June

19 August

28 October

Course Delivery Weeks

12 x 6-week Terms

Fees

Please refer to Fees, Charges and Refunds

Accreditation Status

Accredited, renewal date 01/11/2019

TEQSA

Location

Melbourne campus

Find out more

1300 242 433

info@cic.vic.edu.au

Related Courses

Bachelor of Business – Accounting

Bachelor of Business – Management