Bachelor of Business (Marketing)
CRICOS Course Code: 072491B
The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.
In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.
Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.
The estimated annual enrolment into the Bachelor of Business (Marketing) is 60 students.
On successful completion of the course, students are awarded the Bachelor of Business (Marketing). The course meets the Australian Qualifications Framework specifications for a Level 7 bachelor degree.
Students may be able to shorten the length of the course through qualifications obtained from other formal studies or work experience. AQF Qualifications and Statements of Attainment issued by other education providers are recognised by CIC Higher Education. Students who wish to apply for Advanced Standing should contact the College for information on eligibility.
Professional & Community Engagement
Business professionals will be invited as guest speakers to speak at various lectures. Guest speakers add value in the practical aspect of the course work which is particularly important. These speakers will also assist students understand future management responsibilities.
Industry Relevant Material
The applied components of the course incorporate material that is specifically relevant for the business management industry. In the laboratories, students gain experience with business planning, analysis and statistical packages; they also gain experience with other computer packages such as MS Excel. The course will emphasise a creative and innovative approach to Business education as the key to competitiveness in a dynamic and global economy.
Students gain key skills and significant experience in collaborative learning, and gain theoretical knowledge in the underpinnings of business. They also gain key skills in research, using both online and library materials. All of these factors will help graduates of the Bachelor of Business (Marketing) to be lifelong learners.
Mode of Delivery
The course is offered on a full-time basis. Delivery of the course is on-campus. Units are delivered in a lecture and tutorial format. Please refer to the Student Workload Policy and Student Workload Procedure.
The Bachelor of Business (Marketing) is a three-year course, delivered over twelve six-week teaching terms (the equivalent of six semesters) on a full-time basis. There are five intakes per year, in January, March, May, August and October.
To meet the requirements for graduation, all students must successfully complete 24 units.
First year – two elective units comprising:
- two x 100, 200, 300 or 400 coded electives.
Second year (for students commencing before Term 2, 2021) – three elective units comprising:
- two x 100, 200, 300 or 400 coded electives, and
- one x 300 or 400 coded elective.
Second year (for students commencing from Term 2, 2021 onward) – four elective units comprising:
- two x 100, 200, 300 or 400 coded electives, and
- two x 300 or 400 coded elective.
Third year – three elective units comprising of:
- three x 500 or 600 coded electives.
The types of assessment permitted at CIC may include the following:
- Closed or open-book examinations
- Written essays, case studies or business reports/proposals or projects
- Oral presentations or oral examinations
- Multiple choice or true/false tests, quizzes or examinations
- Peer assessment & group based work
- Industry based assessments.
Other types of assessment may be allowed at CIC following approval by the Dean.
Please refer to our Assessment Policy for further information.
Upon successful completion of the Bachelor of Business (Marketing) students will have gained the skills and knowledge to work in a marketing and/or business orientated role within internationally or domestically focused organisations.
Opportunities for Further Study
Students who successfully complete the Bachelor of Business (Marketing) can apply to study a number of postgraduate qualifications in Australia and abroad.
Students in the Bachelor of Business (Marketing) aims to produce graduates who can apply marketing theories and models, learn how to analyse marketing opportunities, design and run a marketing campaign as well as develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.
This course incorporates core knowledge in Business and Marketing. It aims to produce graduates who have a thorough knowledge of business and marketing principles and practices. The course comprises a 16 Unit major sequence providing depth of knowledge with breadth being provided through the 8 electives required for completion of the degree.
Graduates of the Bachelor of Business (Marketing) will:
• Think creatively with an ability to critically evaluate concepts and ideas and generate effective and innovative solutions.
• Possess depth in marketing knowledge to allow them to engage effectively with a variety of industry market sectors and display the capacity and strategies to independently engage with the process of continuous learning.
• Have developed skills to apply logic and rationale to analyse complex issues and to creatively solve problems through intelligent decision making.
• Possess the ability to communicate effectively in ways appropriate to the discipline, audience and purpose.
Application of Knowledge and Skills
Graduates of a Bachelor of Business (Marketing) will demonstrate the application of knowledge and skills:
• Through their capacity for technical awareness and adaptability combined with their ability to research, synthesize and communicate relevant information.
• Through a strong foundation in marketing principles and with the ability to draw on this knowledge and apply it in the relevant context.
• To effectively contribute to the industry as an individual or as part of a group with the poise, behaviour and ethical standing expected by the industry.
|Discipline, Knowledge and Skills|
|Workplace Skills and Values|
|Critical Analysis and Problem-solving Skills|
Please refer to Fees, charges and refunds